$25 Mobile Donation Study
Thank you for your interest in learning more about mobile donors and mobile campaigns.
This groundbreaking study sought to gauge interest in the $25 donation price point.
Key Findings of the $25 Price Point Study:
- The interest in a $25 price point is high, with 89% of mGive’s nonprofit partners
and 48% of mobile donors indicating they would like a $25 option.
- $46,900 was raised for the two participant organizations from 1,845 donors.
- A significant amount of supporters (16%) chose to receive continued messages from
the participating nonprofits, more than double the number of donors that normally
opt-in after pledging money via text.
- Donors are more willing to complete their donation (76%) after texting the initial
keyword and short code, an increase of 9% from the average conversion rate.
- Most donors were pervious supporters via mobile.
- The U.S. Wireless Carriers reported no refunds in relation
to the $25 amount.
Please complete the registration form so that we can email you a copy of the $25
Mobile Donation Study.